our founder
Lic. Angeles Reyes-Ridgeley is a bilingual content strategist dedicated to creating accessible and ethical digital experiences that drive authentic engagement for values-driven organisations. With a smile. Or two.
raving reviews :)
You can hire Angeles as
fractional content lead
She audits your comms and creates a strategy aligned with your values and priorities, building frameworks for consistent content that connects. As an ethical strategist, she develops user-centred plans that transform complex messages into clear, impactful digital experiences.
accessible content architect (Plain English and Spanish)
Angeles' content strategies convert multi-strand information into clear, empathetic, and actionable narratives. Her commitment to using plain English (or Spanish) and making content genuinely easy to understand stems from her experience with how jargon is often used to exclude. For her, language is meant to connect, not separate. And digital experiences must be both understandable and engaging for the audience/user.
cultural adaptation of content for Argentina and Spain
Leveraging her cross-cultural and linguistic fluency, she provides translations that go beyond mere words and enter the realm of adaptation, ensuring your message retains its original relevance for the audiences she knows well, to create a genuine connection.
brand voice & tone development
Member of the UK Chartered Insitute of Journalists, the world’s longest-established professional association for journalists, and former head editor of a magazine, Angeles writes and commissions articles, interviews, and reports in both Spanish and English, offering a local perspective on events, as well as a global view.
some publications
clic to open mag issues
2 stories with happy endings this year
from solo to startup
Situation: The client was stuck with a website that wasn't working.
Task: To create a compelling digital presence.
Action: Conducted a strategic analysis of the client's business situation, the target audience and existing content. Realised the client's website and brand voice were misaligned with their target audience. Presented the case for a new brand voice and content strategy, focusing on strategic value over personal branding. Created the visual and written content.
Result: Successfully transformed the client's vision of their business, created website content and design to appeal to their audience directly, positioning the client as a leader in their field. Bonus: Saved money for the client by switching hosting services.
from isolation to ongoing achievement
Situation: Identified a BAME person in precarious circumstances who had valuable academic knowledge and an unfulfilled dream of becoming a writer.
Task: To empower them to become a published author by supporting them as an editor and ebook designer.
Action: Hired them to test their writing skills and build up their self-belief. Became their editor, transforming this person's research into an accessible e-book, and designed the book and the author's website.
Result: Successfully published three ebooks, amplifying an underrepresented voice and fulfilling the author's dream.
superpowers
Translational Content Strategy & Accessible Design: She can bridge the gap between multi-strand information and the end-user's understanding. Her commitment to Plain English and making content accessible to everyone stems from her firsthand experience of how jargon can be used to exclude. Language is meant to connect, not separate.
Autonomous Project & Content Orchestrator: She takes full ownership of projects, orchestrating and customising content journeys. Her autonomous approach led to communities that opened up about their lives in ways that exceeded expectations, and to the rapid growth of the magazine she led.
Cross-Cultural & Linguistic Fluency: Every day is a cross-cultural day for a bilingual person with a writing and social sciences background, who loves her Latin American and European roots as much as her chosen home in ever-changing London. And mothering a teenager adds another layer of language and etiquette rules, essential to navigating this already diverse world :)
Digital Platform Adaptability & Visual Content Acumen: With a degree in Communication Sciences that included art and design, and a period as a London-awarded advertising copywriter, Angeles understands how visuals in different environments co-create meaning in their interaction with language and information architecture.
new paths
